Local Citations
Build and correct listings across the directories that matter, from one place.
Citations are mentions of your name, address and phone number on other sites. What matters is that they agree with each other. Old addresses and dead phone numbers are the usual problem.
What it does
Citations are mentions of your business name, address and phone number on other websites. Individually each one is minor. Together they are how search engines confirm your business exists where you say it does, and agreement between them is what makes that work.
The practical problem is build up. A business that has moved once, rebranded once, or used an agency five years ago usually has a trail of listings carrying an old address, a disconnected phone number or a name it no longer trades under. Nobody made those. They accumulated.
What makes them expensive is that they are invisible from the inside. Nothing on your own site or profile tells you that a directory you have never heard of is publishing your address from 2019 to anyone who looks.
Fixing them is not glamorous and it is one of the cheapest things available. Correct the ones that disagree, remove the duplicates, and add the handful that genuinely matter in your industry.
Everything you get
Find what already exists
Search the directories for every version of your business, including the ones you did not create.
Flag what disagrees
Old addresses, dead phone numbers, former trading names, listed against the correct details.
Correct from one place
Push the right details out rather than logging into thirty directories.
Duplicate detection
Two listings for one business split your signals and confuse customers.
Industry directories
The ones that matter in your trade, not just the big general ones.
Per location tracking
Each branch checked separately, because a chain accumulates a trail per site.
Progress over time
What is correct, what is pending and what still disagrees.
Priority order
The listings worth fixing first, because not all directories carry the same weight.
Evidence for the record
What each listing said before and after.
From setup to first result
- 1
Agree the correct details first
Exactly as they appear on the profile, character for character. Everything else is measured against this.
- 2
Find everything already out there
Expect more than you think, especially if you have moved or rebranded.
- 3
Fix the wrong ones first
An old address is worse than a missing listing.
- 4
Kill the duplicates
Two listings split everything attached to them.
- 5
Add the ones that matter
Industry directories before general ones. Volume is not the goal.
- 6
Recheck each quarter
Listings drift back, especially the aggregated ones.
- 7
Keep the evidence
Before and after, so you can prove what changed.
What changes when you use it
- Adding listings before fixing wrong ones
- Chasing directory volume
- Ignoring duplicates
- Slightly different details per listing
- Doing it once
- Agreement is the whole point
- Old listings accumulate without anyone making them
- They are invisible from the inside
- Duplicates split your signals
- Not all directories count equally
Agreement is the whole point
A citation that contradicts your profile is worse than one that does not exist.
Old listings accumulate without anyone making them
A move or a rebrand leaves a trail nobody remembers creating.
They are invisible from the inside
Nothing on your site tells you a directory is publishing your 2019 address.
Duplicates split your signals
And send customers to the wrong number without either listing looking broken.
Not all directories count equally
Chasing volume wastes effort. A few industry directories beat fifty general ones.
It is cheap compared to what it fixes
Correcting a wrong phone number costs nothing and stops losing calls immediately.
What it measures
- Listings found per location
- Listings that disagree
- Duplicates found
- Corrections submitted and accepted
- Priority directories covered
- Time since the last recheck
Reports you can send
Every output can be exported and carries your branding, never ours.
Citation audit
Every listing found, and what it says.
Disagreement list
What contradicts your correct details.
Duplicate report
Multiple listings for one business.
Priority list
What to fix first.
Progress tracker
Correct, pending and outstanding.
Before and after record
Evidence of every correction.
Who this is built for
Clean up the trail the old address left behind.
Find the listings still using the old name.
A separate trail per branch, audited properly.
Fix a client citation problem without thirty logins.
Get more out of it
- Write down the correct details first, exactly as the profile has them.
- Fix wrong listings before adding new ones.
- Remove duplicates early. They split everything.
- Prioritise industry directories over general volume.
- Recheck quarterly. Listings drift back.
- Keep the before and after so the work is provable.
Adding listings before fixing wrong ones
A new correct listing does not cancel out an old wrong one still publishing your former address.
Chasing directory volume
Fifty low value listings are worth less than five that matter in your industry.
Ignoring duplicates
They split your signals and send some customers to a number nobody answers.
Slightly different details per listing
Abbreviating a street on one and not another is exactly the disagreement this is meant to remove.
Doing it once
Listings drift back, especially the aggregated ones. Quarterly rechecks are the job.
By hand, or with this
| Doing it manually | With Local Citations |
|---|---|
| Old addresses you cannot see | An audit of everything out there |
| Thirty directory logins | Corrections from one place |
| Duplicates splitting your signals | Duplicates found and removed |
| Chasing directory volume | The directories that matter in your trade |
| Details that differ slightly | One set of correct details everywhere |
| No proof anything was fixed | Before and after per listing |
- Write down your correct details exactly as the profile has them
- Run a full audit per location
- Fix everything that disagrees
- Remove duplicates
- Add the industry directories that matter
- Keep the before and after record
- Diarise a quarterly recheck
One of 42 tools on the same plan
Every tool below is on the same plan at the same price. Nothing here is an extra, an upgrade or a separate subscription.
Rank & Visibility
Manage Profiles
Posts & Automation
Reviews & Reputation
Reports & White-Label
Questions people ask
What is a citation?
Any mention of your business name, address and phone number on another website. What matters is not how many you have but whether they agree with each other.
Do citations still matter?
Yes, as confirmation. They are how search engines corroborate that your business exists where you say it does, and a listing that contradicts your profile undermines that.
Why do I have listings I never created?
They accumulate. A move, a rebrand or an old agency leaves a trail, and aggregated data spreads it further without anyone deciding to.
Should I add as many as possible?
No. A few directories that matter in your industry are worth more than fifty general ones, and volume for its own sake wastes effort.
What about duplicate listings?
Remove them early. They split your signals and send some customers to a number nobody answers.
How exact do the details need to be?
Exact. Abbreviating a street on one listing and not another is precisely the disagreement this work exists to remove.
How often should I check?
Quarterly. Listings drift back, especially the ones fed by data aggregators.
Every tool. One price. Nothing extra to buy.
$5.33 per location per month gets you Local Citations and the other 41 tools.